Knowledge
hub

Advancing the craft of UX through shared knowledge, strategic standards, and hands-on mentorship.

User Experience practice

The logic behind the feeling

User Experience (UX) is often mistaken for just aesthetics, but it is fundamentally about the structural alignment of human behavior and business objectives. Briefly about UX:

What is User Experience?

User Experience (UX) is the holistic sum of interactions a person has with a product, system, or service. It is a multidimensional discipline that sits at the intersection of cognitive psychology, computer science, and industrial ergonomics.

Rather than focusing on a single point of contact, UX encompasses the entire journey from the initial perception of a brand to the functional efficiency of the interface and the long-term emotional response it triggers.

The core role of UX

In a competitive market, UX functions as a high-level risk-mitigation and growth engine. Its primary value lies in aligning product features with actual human behavior rather than assumptions.

By delving into the specific context and perception of users, businesses can extract insights that transform a product from a simple tool into a seamless solution. This disciplined approach ensures that team resources time, capital, and engineering effort are not wasted on unwanted features or technically flawed logic.

The role of UX Designer

The UX Designer acts as the bridge between abstract business goals and the end-user’s reality. The role is part architect, part researcher, and part advocate. Beyond creating visuals, the designer’s primary responsibility is to "solve the logic" of the product, mapping out information architectures, defining interaction patterns, and establishing design systems that ensure the product remains scalable and coherent.

Main responsibility of the UX Designer is advocate for the user while respecting the technical and financial constraints of the project, ensuring the final output is both desirable for the human and viable for the business.

Diagram outlining UX components: Usability, Experience, and Interface.

My goal is to equip the next generation of designers with the precision and empathy needed to foster deep, long-term connections between people and digital products.

Foundational insights

A collection of technical observations and founding principles derived from over a decade of practice. These articles explore the mechanics of usability, from cognitive load to structural predictability.

Natural tendency to fracture logic
Natural tendency to fracture logic
Discover the negative impact of fractured information on user experience and how effective merges can enhance it. See the examples of Trello vs. Asana and MS Word vs. Apple Keynote and the benefits of an on-demand interface that reduces cognitive load.
Words
638
/
2m 30s
Strategic design for startups
Strategic design for startups
In the case of startups, business idea sets the strategy for design. Two categories of ventures recognized to prescribe design efforts. Entrepreneurs at the head of their business need to know what kind of company they lead.
Words
461
/
1 min 50 sec
Starting point for an interface structure
Starting point for an interface structure
Any interface design starts with structuring information and assigning priorities to elements. A simple rule to remember: General, and commonly used items placed at the top left corner for the left-to-right readers.
Words
294
/
1 min 10 sec
Predictability of a function
Predictability of a function
The concise article is about the underestimated role of making things as anticipated. Predictable is often neglected or counted as boring. But it should be planned well in applications. Predictability of a function is the topic of better usability for interfaces.
Words
407
/
1 min 37 sec
Flows modeling
Flows modeling
One of the most prominent functions of the UX designer is to construct user flows. Paths that people follow to achieve their goals. Designers also need to understand why Flows Modeling is essential.
Words
428
/
1 min 42 sec
Annoying modals, obstructions in a flow
Annoying modals, obstructions in a flow
One of the popular ways to get likes and subscriptions on a website is to pop-up suddenly a request to share the page or, subscribe to a newsletter. The practice might work, but for the long run, it aids to mistakes.
Words
383
/
1 min 31 sec
Future thinking for features
Future thinking for features
New features have to come with the understanding of who and how the product or service used. Feature planning is hard because disposing ideas is hard, but those concepts might be not relevant.
Words
395
/
1 min 34 sec
The ordinary magical standards
The ordinary magical standards
In digital products, ordinary magic achieved through tedious, iterative work that focuses on serving the user in a most convenient and simple manner. This magic is based on a coherent, highly predictable interface which eventually becoming a long-lasting standard.
Words
423
/
1 min 40 sec

Mastering the craft

Prioritize a transition from "pixel-pushing" to strategic design engineering

Whether you are a student, a mid-level designer, or a project owner, my goal is to provide you with a research-led framework for building products that stand up to technical and market scrutiny. By learning to balance Technical Precision with Human Ergonomics, you move beyond making things "look good" to making things work perfectly.

  • Logic design

    Learn to identify and apply durable, scalable design logic. I teach on how to ignore out-of-blue aesthetic fads in favor of timeless appearance and usability standards that ensure a product's longevity.

  • visualization art

    Acquire the ability to translate business requirements into tangible, interactive prototypes. I show how to use high-fidelity prototyping as a communication tool to align teams and de-risk development.

  • systems approach

    Master the modular design systems to build and govern element libraries that empower product growth. I explain how to avoid the "technical debt" that often slows down scaling companies.

Courses & workshops

Knowledge is only valuable when applied

My sessions are designed to take the high-level principles of Product Logic and turn them into actionable technical skills.

Whether you are looking to master the basics of design sketching or the complexities of a multi-platform Design System, these workshops provide a structured environment to refine your craft.
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Registrer to a workshop
Design sketching workshop
Design sketching workshop
Class in person
UX design workshop
UX design workshop
Online or class in a person
Webflow for professionals
Webflow for professionals
Online or class in a person
StartSteps Compass Course
StartSteps Compass Course
Online
StartSteps Tech:Mentor
StartSteps Tech:Mentor
Online
Prototyping Websites with Balsamiq
Prototyping Websites with Balsamiq
Online
Flow modeling in Photoshop
Flow modeling in Photoshop
Online

About E

Seasoned designer, writer and mentor

I dedicate significant effort to capture the founding laws of high-grade design. My mission is to break down complex architectural principles into practical, actionable advice.

Learn more about me
Evgeny Onutchin avatar