Simply E
Intro
Nice to meet you
I am a Senior Product Designer with over 15 years of experience designing complex products in highly regulated industries like Healthcare and Pharma, Enterprise Software, Financials, and Space Exploration.
After a decade of founding and leading design-driven companies, I now focus on hands-on product design and UX strategy, helping teams simplify complexity and deliver robust, user-centered systems.
Background
From industrial design to digital products
My formal education and early professional work are rooted in industrial design. The foundation shaped how I approach products today: systems thinking, function before form, and design decisions grounded in real-world constraints. Over time, this perspective naturally extended into digital products, where I now apply the same principles to interfaces, flows, and software systems.
The UXDOX legacy
From 2014 to 2025, UXDOX was my design agency and practical laboratory. It’s where I developed products, refined principles, led teams, and collaborated.
Mission
Empower businesses through exceptional design
I translate complex requirements into usable flows and calm interfaces. The focus is consistency, decision clarity, and scalable patterns so products remain maintainable while teams move fast.
Experience
Led early product development for astronaut-focused nutrition, translating mission constraints into clear requirements and validation steps. Operational leadership transferred; now supporting the company in an advisory role.
Built a UX/UI design practice focused on product design, UX standardization, and design systems across healthcare, fintech, and enterprise software. Work was project-based. The company is currently in orderly liquidation.
Drove UX standardization for an enterprise developer platform and established a scalable design system. Improved consistency across teams and reduced delivery friction through reusable patterns and clear interaction rules.
Defined UX strategy and scalable UI frameworks for a modular enterprise intranet platform, improving usability through research-led iteration and close engineering collaboration.
Expertise & leadership
I design with standards, not guesswork. That means reusable patterns, clear interaction rules, and design systems that increase delivery speed without losing quality. I share methods through talks, writing, and mentoring.
In this talk, I show how reusable design turns “invisible” structure into clear rules teams can align on. The result is consistency, faster delivery, and measurable UX improvements using a Lean UX loop.
Awards
A track record of recognized excellence
Selected awards from design challenges, hackathons, and industry programs. A quick signal of craft, speed, and cross-domain problem solving.
- Jan 2023Honorable Mention at Humanitec hackathon with Detabulation concept
- Jan 20192nd Place at Humanitec hackathon with Party Bulb IoT module
- Mar 20183rd Place at Samsung Life’s a Pitch, Empower Society hackathon with Neuronut app
- Aug 20172nd Place at deMOCRACY Hackathon Factory with Modulate team and myVote blockchain voting ecosystem
- Apr 20161st Place at Solo category at World of Apps Hackathon with HiLoCo - pseudonymous hyper local communication app
Knowledge transfer
I codified experience into practical formats
Network
My partners for scaled projects
Design at any level rarely happens in isolation. I maintain a vetted network of specialized partners ranging from full-stack development teams to high-end video production studios allowing me to implement and maintain large projects.