Cross-section design is a methodology extending the formal UX design practice. In addition to typical UX methods, the cross-section approach encourages designers to evaluate various business strategy aspects.
Numerous parameters in the business play a crucial role in trustworthy and reliable product creation. The design has to align with those parameters too.
time & value planning
scientific research & analysis
investment vs. return
digital & physical ergonomics
technologies & constrains
color, materials, finish
In the current UX practice, business goals need to be addressed and raised to the same level as user needs. Cross-section does precisely that. It extends the traditional UX design practice and compensates for the shortcomings of solely user-focused methodology.
Design solutions have to rely on business objectives. Rather than focusing on the consumer's needs alone, designers must study overall business aspects.
Relying on an all-around user behavioral study, our designers aim to expose distinctive differentiators never discovered by any other party. Often resulting in new business opportunities and exposure of potential failure points.
For example, through detailed cross-section research, designers can offer product placement and pricing recommendations based on evolving cultural trends. The same trend movements may become deal breakers if management discovers them late. We run user interviews to provide complete analyses.
For us it is essential to consider business strategy and company's financial operations. We practice cross-section design and frequently identify additional income streams. The streams are otherwise not observable by market research or customer success efforts.
We are reformatting complex systems using our cross-section methodology. The process starts from the research phase, where we revise every single aspect of a venture.