Founding Designer, Design Director, UX expert shaping business, technology, and design in highly regulated industries.
Intro
Nice to meet you, I'm E
Born in the '90s. A Soviet-made, Middle East-seasoned design freak forged by 18 years of professional experience. For the last 14 years, I have operated out of Berlin. Alexanderplatz is my current base, from where I police strict design standards, dismantle confusion, and fix broken logic.
I’ve built companies, scaled teams, and enforced uncompromising principles to deliver an exceptional blend of aesthetics, usability, and actual technological novelty.
My focus is systems design, specifically, untangling complexity across healthcare, enterprise software, fintech, and space exploration.
Background
From industrial design to digital ecosystems
My roots are in industrial design. The unforgiving constraints of physical hardware formed my core design philosophy. I deploy product design principles that have evolved over the last 70 years into digital products today. I orchestrate software based on these same ergonomic principles grounded in real-world constraints.
Philosophy
Design is not decoration
It is a tool - the essential structural bridge between people, machines, and businesses.
Hardened design rejects lazy conventions andneutralizes friction. It engineers competitive advantage without sacrificing the user.
It is a pragmatic practice that translates business logic into products that people can actually use, understand, and genuinely admire.
Founded a space-tech venture developing bio-regenerative food systems for long-duration space exploration.
Founder, Design Director at UXDOX
Apr 2014 – Dec 2025
Founded and led a UX and product design consultancy delivering 100+ projects across startups, enterprises, and research organizations.
Visiting Mentor at StartSteps
Nov 2015 – Mar 2018
Mentored emerging designers transitioning into the tech industry.
Principal UX Standardization Designer, Humanitec
Dec 2018 – Dec 2021
Joined during the early product phase and established UX foundations for the cloud deployment platform, developing expertise in platform engineering, deployment workflows, and developer experience.
Principal of User Experience, Peakfactor
Nov 2015 – Mar 2018
Defined UX strategy and scalable UI frameworks for a modular enterprise intranet platform.
I practice systems and standards, not guesswork. That means reusable patterns, clear interaction rules, and design systems that increase delivery speed without losing quality. I share methods through talks, writing, and mentoring.
In this talk, I show how reusable design turns “invisible” structure into clear rules teams can align on. The result is consistency, faster delivery, and measurable UX improvements using a Lean UX loop.
Design is a craft refined through practice. Alongside product work, I mentor designers and publish short notes on principles, standards, and decision making. You can also join hands-on workshops.
Design at any level rarely happens in isolation. I maintain a vetted network of specialized partners ranging from full-stack development teams to high-end video production studios allowing me to implement and maintain large projects.
