Holyo stands at the forefront of digital gift card solutions, offering a vibrant marketplace for buying and redeeming vouchers.
Tasked with redesigning Holyo's interface, our goal was to boost user trust and engagement, making the portal modern and inviting.
We focused on users in developing economies, aiming to provide them with a reliable and accessible online payment alternative.
In our research phase, we dived deep into understanding Holyo's users. We identified four distinct types: Gamers, Vendors, Present Buyers, and Nomads, each with unique needs and interactions with the platform.
Our primary goal was to address the growing demand for vouchers, particularly in emerging economies. This meant creating a platform that was not only accessible but also met diverse user requirements.
Holyo was envisioned as more than just a platform; it was designed as an ecosystem. We carefully studied the system and relationships between different users to ensure a holistic and user-friendly experience.
In our prototyping phase for Holyo, we iteratively developed three user flow versions, each refining the user experience. Our process was focused on fine-tuning the journey, culminating in the translation of the final version into detailed wireframes. These wireframes became the foundational blueprint for Holyo’s interface, ensuring thorough consideration of every design element.
Adopting a mobile-first approach, our responsive design catered to the widespread use of mobile devices. This strategy was essential in making Holyo accessible and convenient for a diverse audience, aligning with the platform's aim to be universally user-friendly.
Arthur Lang reimagined Holyo's original yellow theme with a modern twist, introducing a vibrant blend of orange and blue. This color scheme brought a contemporary edge, enriched with illustrative touches that added depth and character to the platform.
The second variation, conceptualized by Arthur, presented a fresh perspective with a striking blue and neon green theme. Accompanied by a bold font choice, this design aimed to make a lasting impact, infusing the platform with a sense of vibrancy and modern flair.
In this explorative phase, Arthur played with a sophisticated palette of navy, red, and yellow. This choice experimented with the graphical language of the platform, striving for a balance between classic elegance and contemporary style, making the platform visually engaging and dynamic.
Throughout the Holyo project, we meticulously applied the chosen visual theme (Var 2) to our wireframes, ensuring a cohesive and visually appealing design. Our visual language was further enhanced by incorporating photos of people, adding a human touch that resonated with our diverse user base.
Additionally, we developed a design system with simple logic and aesthetically pleasing elements, making the user experience both intuitive and delightful.
Ola, our dedicated user researcher, conducted thorough tests with select users from each group using the Figma prototype. This critical phase allowed us to gather invaluable insights, fine-tune the user experience, and ensure that the final product truly resonated with our target audience.