Audi TT gauges concept
Sporty transformation of the reimagined Audi TT dashboard
Audi, a renowned automotive giant, sought an innovative, graphical design concept for their 2017 Audi TT model.
The project's primary goal was to create a design that could be evaluated and potentially implemented into the production vehicle.
The concept was intended for Audi drivers who favor classy sports car and expect an elevated user experience.
Design Strategy
- Prioritizing the principle of familiarity
- Incorporating minimalistic elements
- Focusing on user-friendly interface
Research & Discovery
After examining competitors and drawing inspiration, our user research findings pointed towards the need for an interface that shifts in tandem with the vehicle's motion and direction, enhancing the driver's connection to the car.
Prototyping
In this stage, a dynamic user interface was crafted, with a video time lapse showcasing the intricate design process via Affinity Designer.
Visual Design
Color scheme & elements design
Tracing design journey from edges to circles
Crafting the visual language through the rapid gears shifting. Exploring edgy forms to classic circles, our journey through the design process reveals the strategic decisions behind opting for a style closer to a classical look.
User Testing
Final design
The project underscored the importance of timely execution and showcased Affinity Designer as an excellent tool for graphic design. All in all we are pleased about the results: enriched experience and user-friendly speedometer concept.
