Audi, a renowned automotive giant, sought an innovative, graphical design concept for their 2017 Audi TT model.
The project's primary goal was to create a design that could be evaluated and potentially implemented into the production vehicle.
The concept was intended for Audi drivers who favor classy sports car and expect an elevated user experience.
In this stage, a dynamic user interface was crafted, with a video time lapse showcasing the intricate design process via Affinity Designer.
Crafting the visual language through the rapid gears shifting. Exploring edgy forms to classic circles, our journey through the design process reveals the strategic decisions behind opting for a style closer to a classical look.
The project underscored the importance of timely execution and showcased Affinity Designer as an excellent tool for graphic design. All in all we are pleased about the results: enriched experience and user-friendly speedometer concept.